Grand Finale of i-genius Young Singing Stars

9:01 AM Shetty Anirudh 0 Comments

Being employed, weekends is the only escape one can get from the daily routine life. Not that my job sucks, but a break is what is essential for survival. 
Blogadda collaborated with i-genius programme to provide us bloggers, an early escape by inviting us to attend Max Life Insurance ‘i-genius Young Singing Stars’ Grand Finale .
The event was held at Taj Lands Ends, Bandra on 17th December, Wednesday.

True to it's name, we saw geniuses in the making under guidance of Salim Merchant & Shraddha Sharma, the mentors and judges of the programme.
As I reached little earlier, I got to see a final round of rehearsals. All throughout the event, it was a feast for eyes as we saw little wonders aged between 8 to 15 years singing gracefully and being guided and groomed by the mentors.

Max Life Insurance's 'i-genius Young Singing Stars' programme is a joint collaboration of Max Life Insurance & Universal Music India. This nationwide search for young singing talent had two categories: 8-10 years & 11-15 years.

The programme consisted of four phases and was open to Kids from schools all over India and also NRI kids.
Phase 1: Interested participants can register online at www.igenius.org or physical registration forms available at all Max Life offices 
The above was followed by a one minute audio submission on IVR number or via an online widget on www.igenius.org
Phase 2: Digital Auditions were be held in select cities in each region through video-conferencing which were evaluated by the jury
Phase 3: 10 selected kids were receive mentoring from the Brand Ambassadors
Phase 4 (Finale): After receiving training from the mentors, the kids will perform at a grand finale event where 1 winner will be selected from each group and will win an album recording contract with Universal Music Group and 4 finalists from each group will win a contract for a single song. Also 500 winners will receive CD Hampers as consolation prizes


The event commenced with Introduction of the i-genius program and journey by the makers of the programme.
Mr. Rajesh Sud CEO and Managing Director, Max Life Insurance said, “We believe that nurturing young talent is the best investment one can make to build a secure and brighter future for India. We had launched the i-genius programme in 2010 and are glad that this property has become a benchmark initiative in the country to recognize young talent. Since its inception, we have connected with over 20 lakh children across the country through our i-genius Scholarship and Young Authors Hunt programme and we hope to contribute towards nurturing the imagination of the young minds.  We feel privileged today as we conclude the i-genius Young Singing Stars.”
Devraj Sanyal, Managing Director - Universal Music Group and EMI South Asia expressed his pride about the programme "this is the most amazing talent I have witnessed in my career. These Young Singing Stars are truly the future of India and we at Universal & EMI are proud to be an integral part of the process of discovering and nurturing these future stars. I am excited and eagerly waiting to start recording their albums and singles and introduce these Young Singing Stars to the world at large."
Ms Anisha Motwani, Director & Chief Marketing Officer said, “i-genius Young Singing Stars is a unique programme that celebrates, recognizes and rewards young talent. We had decided that this platform will be available to all children who dream big and aspire to achieve greater heights. Out of 1.26 lakh entries, 9,000 plus entries were by under-privileged children as a result of a special inclusion drive conducted by Max Life in 7 cities. It gives us a feeling of satisfaction when we see these children coming one step closer to their dreams.” She also introduced the Max Life Song.
Shraddha Sharma  spoke about how she got introduced to the world of music by her family. She sang a song from her album “Rastey” which she said was a ode to her journey from a simple girl to a Youtube fame.
The most awaited performance, that was of Salim Merchant came next. He spoke of Peshawar attack and his feelings and fear about the same. He made it a point to start with  the song “Ali Maula” as prayer for the victims of Peshawar attack.
The first round then commenced with the 10 finalists singing a song each in their unique style. Audiences applauded and enjoyed each of the performances and encouraged the little ones.
Next what happened redefined music for at least me. A real delight to both ears and eyes, a performance by Ragga Tripping. Ragga Tripping introduced to the crowd a unique form of music, Cappella. They are India's first band performing this type of music. I don't think Band is the appropriate word as  the performance was fully based on vocal sounds. With no  musical instruments used, one would not believe that so much is possible only through vocals. They mesmerized the crowd when the sang the desi songs like “Lungi dance”, “Apadi Pode” and “Aika Dajiba”
The contestants then presented a second round of musical feast to the audience which was equally energetic and charming. Each kid expressed his/her gratitude towards the mentors and organisers for presenting them with the opportunity to showcase their talent .
Kavitha Seth, the sufi artist then took over the stage with her performance. The crowd and contestants joined her to sing “Ik tara” and “Tum Hi Bandhu”.
Then it was time for results with  Shradha Shreya wining among the seniors(11-15years age) & Shivam Ahuja wining in Juniors(8-10 years age) category.

 The two finalists get an album contract with Universal Music Group  The 10 were chosen from 1.26 lakhs participants and were were recognised by 'i-genius Young Singing Stars' programme.
While we, a set of bloggers thank Blogadda for this wonderful evening with Musical extravaganzas.
Photo Credits: Fellow Blogger, Jigi 

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