Ping Pay by Axis Bank- a social mobile payment app.

11:14 PM Shetty Anirudh 0 Comments

When it comes to Mobile Bankimg, Axis Bank always come out to be the pioneers of new concepts and technology.

Some lucky bloggers were selected to meet the creators of this app and experience it first hand, I was one of them.
So this post is a brief on their new app "Ping Pay"


As the name signifies, Ping Pay app is bringing together mobile payments and mobile messaging.
Ping Pay allows users to transfer funds seamlessly to anyone they are connected to using WhatsApp, Facebook, Twitter, Email and Phone Contact Lists, i.e. the most influential messenger options of a current smartphone.

Bringing social networking and payments together doesn't only include doing transactions among your friends and foes. Ping Pay also allows users to share digital content like text, images, audio and video, while sending/asking for money/mobile recharge, infact it is the only app with this support.

When it comes to our smartphone, easy to use apps and fun interface is what is needed. Keeping all that in mind Ping Pay is developed to be a gesture based mobile app providing customers with a delightful user experience while enabling money transfers and mobile recharge with utmost convenience

When sending money, the user chooses a social or messaging channel and selects the name of the person to whom the money is to be sent. They enter the amount to be sent and set a “ping code” that is shared separately with the receiver. Upon confirming the transaction, the money is immediately sent and the receiver gets a message across the social or messaging channel selected by the sender

Here Mobile Banking is not just restricted to sending money and doing recharges, it allows the user to "Ask Money" and "Ask Recharge" also.
So how cool is that?
Now all are aware of the concept of sending money through NEFT and IMPS which includes knowing the recipient's account number and Bank IFSC code. It won't be a perfect Social Mobile Payment app if you have to know these details everytime and there is no way to get rid of this step.
That is what Ping Pay enables, one who is asking for money will have to enter those details once and all the sender has to do is accept his request and not fill a form again asking about the same details.

The person-to-person fund transfers through Ping Pay would happen via NPCI’s Immediate Payment Service (IMPS) and currently the transaction limit is at INR 50,000 per day. IMPS offers an instant, 24X7, safe and convenient interbank electronic fund transfer service through mobile phones.

Now talking about for whom is the app, its for Everyone. One does not have to have a Axis Bank account to download and use this app. But Sending money is only restricted to Axis Bank account holders whereas Asking Money is open to any bank account holder

Ping Pay has been developed in partnership with Fastacash, a Singapore based, venture-capital backed firm. Fastacash’s technology enables value (money, airtime, coupons, etc) transfers, along with digital content, across any social network and messaging platform. The company brings it technology to end users by partnering with banks, mobile operators, remittance companies, payment service providers and mobile wallets.

This post is about 'Digital Axis' meet conducted by Axis Bank in association with BlogAdda.com 

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